Category: Digital Marketing

How to Build Citations For a Business

Citations are one of the ranking factors that you have a little more control over. They also help potential customers find your business. There are two main types of citations – structured and unstructured. Structured citations are found on directories such as Google, Facebook and Bing. Unstructured citations are found in blogs, reviews and articles…

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The Benefits of Video in Digital Marketing

Understanding the customer journey is one of the most important factors in a successful marketing strategy. You were understanding of where, when, and how to engage in digital marketing will help you refine your sales cycle and increase revenue. Improving the customer journey can significantly impact your bottom line. According to a recent study by…

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